Post by Toby Wolpe (thank you)

People are often hung up on the volume aspect of big data but other factors can be just as telling in the issues they raise for business.

Big data isn’t necessarily big and can be as much about the complexities of processing information as about volumes or data types.

Personal genetic-profiling services such as 23andMe, which charges $99 to sequence an individual’s genome, illustrate the point, according to Forrester principal analyst Mike Gualtieri.

Read on here