Gym rats and exercise fiends will soon have a wealth of connected equipment and tools that can track their movement, biological data and make exercise recommendations all based on algorithms running in the cloud. Instead of a personal trainer you might wear a wristband that tracks your workout against your goals and then suggests a few more reps.

Atlas Wearables, an Austin, Texas, company, has built a wristband that can track a variety of exercises and the wearer’s heart rate to offer up suggestions for exercises to work different muscles or just to help you meet goals. I covered the company at its launch during the TechStars demo day, because I was impressed that it had created algorithms that can track what movement a person is making. At the time, the company’s CEO and co-founder Peter Li wasn’t sure if he wanted to license the motion algorithm technology to…